NEW BOOK ALERT! My new book, How to Price Your Digital Products to Sell: A Short, Clear Guide to Pricing Workshops, Downloads, and Expert-Led Offers, is coming! Before the book’s launch on March 20, I’ll be sharing some of its content here FREE. Be sure to sign up for more sent diretly to your inbox.

Price Is the Decision Before the Decision

You can create a brilliant digital product. 
You can design a smart workshop. 
You can even build a course people genuinely need. 

And still… it doesn’t sell.

It’s not because what you’ve created isn’t valuable. (It is.)
It’s not because you’re not qualified. (You are.)
It’s not even because the market isn’t there. (It is.)

It’s because of the number on the page. 
Pricing matters.

Pricing is the quiet hinge every offer swings on. It’s the moment a potential buyer decides whether our work feels accessible or out of reach, whether it seems credible or uncertain, or whether they believe the offer is worth it or not.  

Yet most creators price their work in one of three ways: 

• Guessing
• Copying someone else’s numbers
• Defaulting to numbers that feel safe instead of strategic

I’ve watched the disconnect happen for years. 

Talented experts underprice and burn out. 
Skilled teachers overprice and the courses stall. 
Thoughtful creators launch beautiful offers… and hear silence. 
It’s not because the work wasn’t good. It was because the pricing wasn’t clear.

This book exists to fix the disconnect.

To find the right price, we don’t need complicated calculators. We don’t need a dozen spreadsheets. And we don’t need to run endless “tests” before we ever sell. We need a clear structure, a pricing logic can be trusted, and a framework that works across digital products, workshops, courses, coaching, and bundles.

That’s what this book gives you.

Here, you’ll find a simple, decisive approach to pricing built on psychology, market behavior, and real-world creator experience. You’ll learn how buyers interpret numbers, why certain price points convert faster than others, and how to choose prices that feel confident, clean, and easy to say out loud.

You’ll also notice something consistent throughout this book: the number seven.

The number seven shows up in memory, rhythm, structure, and decision-making more often than we realize. It signals completeness. It feels intentional. It’s easy to process. Over time, I began to see how often the most effective digital pricing naturally clustered around 7-based numbers: 7, 17, 47, 97, 197, 497, 997. Not randomly. Not by trend. By psychology and pattern.

Then I did the research. And boy, was that eye opening.

From the research and my years of working with creators, educators, and experts as a Senior Marketing Strategist, global marketing writer, and Marketing Director—the Rule of 7 Pricing framework emerged. It’s not theory for theory’s sake. It’s a practical structure you and I can use immediately to price offers clearly and confidently.

This book is clear, direct, and usable. Here, you’ll learn how to price…

• Digital downloads and products
• Live workshops
• Courses (live and self-paced)
• Coaching
• Memberships
• Bundles

There’s no fluff. No filler. No complicated math. You get a framework to apply the moment you finish reading. 

Pricing isn’t a finishing touch. It’s the foundation that allows our work to reach the people who need it. If you’ve ever stared at a price box and hesitated…ever wondered whether you’re charging too much or not enough… ever delayed launching because you couldn’t decide on a number…

You’re in the right place.

Let’s price your work with clarity.
Let’s price your work with confidence.
Let’s price your work so it sells.

__________________________________

More book content to come — and if you’re a writer/author/creator who wants help with your project or questions, reach out. I’m here.

Cheers!
Erin

Erin M. Brown, MA, MFA, spent more than three decades building content-driven businesses as a marketing director, digital strategist, and global senior writer. As a leading marketing and messaging strategist for international organizations and universities, she has designed scalable digital programs and helped creators turn expertise into sustainable income. The author of more than 25 books, hundreds of digital products and programs, and thousands of digital consulting hours for entrepreneurs and Fortune 500 companies, Erin understands how offers are structured, how buyers decide, and how pricing shapes perception. Here, you get real-world strategy for positioning and your pricing digital products—with systems and structures that help you build offers that sell, scale, and last.