My headline isn’t truthful. There are no secrets.

But there’s something better. Wisdom — those golden nuggets and tried-and-true practices for productivity — comes from the names we know, the authors we’re familiar with, and the historical personalities we admire.

Those who’ve gone before us, who’ve changed the world. Those who have left a path that, quite frankly, gets us there.

When it comes to productivity — the art of getting things done —
action happens when you and I do these 10 well-known things:

1. Get up early.

“Early to bed and early to rise,
makes a man healthy, wealthy, and wise.”
— Benjamin Franklin

I know all about staying up late at night to watch one more episode, then hitting snooze in the morning. (Don’t we all do it?)

The truth is simple: Getting up is about simply sitting up, swinging our legs over the side of the bed, and moving. Boatloads of studies show how productivity rises when we rise early.

We say that it’s hard, but it’s really not. Decide, turn on the alarm, and do it.

2. Schedule it.

“How we spend our days is, of course, how we spend our lives. What we do with this hour, and that one, is what we are doing. A schedule defends from chaos and whim. It is a net for catching days. It is a scaffolding on which a worker can stand and labor with both hands at sections of time.”
― Annie Dillard, The Writing Life

I love this quote. Whether in a private coaching session or speaking at a conference, my number one recommendation for productivity to those who want to write a book is this: Use a calendar, and schedule the time to write. Then keep the schedule.

Want to finish your project? Learn something new? Have a better relationship with someone?

Schedule the time.

You and I control our calendars. Be your number one client. Put it in the calendar, and do it.

3. Break it down into small pieces.

Great acts are made up of small deeds.
— Lao Tzu

Breaking tasks down into manageable pieces, or segmenting, is a productivity “trick” in education. When it comes to work productivity, segmenting works, too.

Too much can be overwhelming. With too much in front of us, we freeze, push away the task, and avoid it.

Break the task down into visual and physical pieces that are small, segmented in like-content, and separate.

Tackle one piece at a time.

4. Work in a rhythm of intensity and rest.

“Step with care and great tact, and remember that
Life’s a Great Balancing Act.”
— Dr. Seuss

Productivity isn’t just about working like a dog.

For all of us, there comes a point when we’re tired and productivity goes down. And in order to actually do more, we need breaks.

In fact, research shows that when we know a break is coming, we push through “that little bit more” and get more accomplished. Research also shows that breaks of fresh air, movement, food, and water get our brains working smarter and harder.

So, hands down, taking a break can be a good idea.

We all know that high productivity has been linked to what’s called flow. From Mozart to Quincy Jones, musicians talk about flow — the state where you’re creating at your peak. How do we find our peak state of flow?

Work hard. Then take a break. Then work hard again. Be aware of the rhythm, find your flow, and use it to your advantage.

5. Prioritize and stay on track.

“The key is not to prioritize what’s on your schedule,
but to schedule your priorities.”
– Stephen Covey

We know the saying: We all have the same 24 hours.

If we’re not getting it done, the hard truth is that it’s becauase it’s not a priority (whatever it is). Productivity is about decisions and actions. We decide. We act. No one else.

We’re accountable.

Abraham Lincoln has a tip on prioritizing: “Leave nothing for tomorrow which can be done today.” I like to call this the just one more thing practice. Before I finish, I do just one more thing. Like a bodybuilder getting in one more rep, it’s the push that gets you farther.

Lincoln also said, “It is best not to swap horses when crossing the river.” When in the middle of something, don’t change. Stay with it. (Don’t begin another project and spread yourself thin.)

Staying on track increases productivity.

6. Get inspired.

“Keep your eyes on the stars
and your feet on the ground.”
— Theodore Roosevelt

Inspiration is the avalanche of a fresh idea — buoyed with the feeling that nothing can stop us. It’s the state where amazing ideas pop in our minds and the stars feel close. Inspiration feels like the rope of hope has been flung around the future — bringing it close, where we’re holding every possibilty tight, with a smile on our face.

We are all people of heart. Inspiration and hope is at the heart of what it means to be human. And because of that, with inspiration, we move faster, go farther, and become more productive.

The root of inspiration is imagination — that ability to envision something as real as if you were holding it in the palm of your hand. Pablo Picasso said, “Everything you can imagine is real.”

When we take time to imagine, envision, and be inspired, we work with enthusiasm and a lightness in our entire being. It’s no wonder that when we get inspired, we are more productive.

Do you have regular “inspiration time” in your schedule? This might be a good time to start.

7. Have fun.

“Pleasure in the job
puts perfection in the work.”
— Aristotle

Fun is in the heart of the beholder.
(We decide if we’re having fun or not.)

And productivity is whole-lot easier when we’re having fun.

Ghandi said, “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.”

Our thoughts drive our feelings. (Check out the idea of self talk.) So we’re in charge of whether or not we’re having fun.

Why not be more productive (and, as Aristotle put it, gain “perfection”) by changing our thoughts, changing our minds, and having fun?

8. Have like-minded partners in crime.

“Friendship is born at that moment
when one person says to another,
‘What! You Too? I thought I was the only one.’”
— C.S. Lewis

Having like-minded partners in crime has two parts…

The first like-minded parners are those working with us — our community and friends who share our dreams and passions. Get with them. Side by side. Work craft together. Call or text each other. Share the challenges and triumphs.

Because working with like-minded people increases productivity.

The second like-minded parners are the masters who have gone before us. If you’re a painter, think of VanGogh, Monet, Ruben, daVinci, Rembrandt, Hopper, Cassat — these are your people. If you’re an architect, then Gaudi, Wright, Pei, and Bohm are your people. Whatever your experise, you have mentors, compatriots, and compeers who are your mates across the time and space of history.

Be familiar with their work. Copy their practices — not exactly, as in plagiarism, but as apprentices learning from mastery.

Matthew Kelly, author of The Rhythm of Life, said, “We all need people in our lives who raise our standards, remind us of our essential purpose, and challenge us to become the best version of ourselves.”

And being the best versions of ourselves includes productivity.

9. Know the true problem.

“The problem is not the problem.
The problem is your attitude about the problem.”
— Captain Jack Sparrow (screenwriters Ted Elliott and Terry Rossio)

Okay, some would argue that Jack Sparrow isn’t a historical figure. (I beg to differ.)

Attitude is everything. Henry Ford said, “Whether you think you can or think you can’t, you’re right.” Our thoughts and attitudes influence and drive who we are at the deepest levels. Deciding to do a thing — really making the decision, intellectually and emotionally — influences whether or not it will be accomplished.

Nelson Mandela said, “It always seems impossible until it’s done.” If you tend to think something’s impossible, congratulations — you’re human.

But don’t let the impossibility thoughts influence your productivity. Put your nose down, and do.

10. Just do it.

“All growth depends upon activity.
There is no development
physically or intellectually
without effort, and effort means work.”
– Calvin Coolidge

Yep. Nike has it right. Just do it. And science backs up the slogan, because starting has a huge impact on whether or not we finish.

The Zeigarnik Effect is psychological construct that says that it’s human nature to finish what we start. If we don’t finish, we experience dissonance. No one likes dissonance. So we work to get rid of it.

To feel good, we’ll finish the job. We’ll produce more. So for nearly all humans, simply starting something increases productivity.

Whether we chant Nike’s creed or Julias Caesar’s “I came, I saw, I conquered,” the message is the same:

Start. Simply act. Stop saying “can’t” and do.

Be productive.

Cheers,
Erin
 Erin M. Brown, MA, MFA (author Erin Brown Conroy/EB Conroy), is a professional writer/author/editor with an MFA in Creative Writing, Genre Fiction, and over 20 years as a professional creating, coaching, and speaking nationally and internationally. She’s the author of nine books; thousands of articles, marketing content and pages, and web pieces; multiple courses and curricula on writing, reading, leadership, and communication; and over 50 online courses (including how-to writing courses) created and used across the world. A former university professor of writing, research, leadership and management, and interpersonal communication, she’s currently the lead creative and technical content writer for a worldwide company all about entrepreneurial tools that help small companies thrive. Erin lives in and writes from Michigan, USA.

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You want to share your message with power?

The following article was originally written for a how-to-write website in India (March 2016). Here’s a new, updated version for you — today.

Dear Writer: Do This!

Neil Gaiman wisely once said, to write, one must sit down at the keyboard and “put one word after another until it’s done. It’s that easy and that hard.”

Another wise one—Master Yoda—once said, “Do or do not; there is no try.”

Neil and Yoda have the same idea: writers must simply sit and write. But there is more to writing than meets the chair.

Readers are demanding. If you and I don’t produce in the first lines, the reader moves on. If we don’t produce in the middle, the reader leaves in a huff. If we don’t produce at the end, the reader complains and lets everyone know: That was disappointing. Don’t read it.

One must not simply sit and write (the easy part). One must also create exactly what readers want and need (the hard part). It’s that simple… and that abrupt.

As a reader, I want you to do five things for me:

1. Help me follow your ideas.

   In both non-fiction and fiction writing, good ideas flow linearly. Readers want to travel a reasonable, plausible, rational path with a beginning, middle, and end.

Practical Writing Hint: At the very beginning, when imagining what in the world to write, bullet point ideas (brainstorm in a list). Next, place the ideas in 1-2-3 order. Then, and only then (with a clear path before you), write. And don’t stray. Stick to the path. Readers want you on the path.

2. Move me forward.

   Just like music, good writing has a physical sound and pace. First, single words hook up together to carry the clicking drive of consonance and the mellow, singing sounds of assonance. The sounds of language create rollicking puppy-dog leaps and bounds or hushed, swaying, lulling boats to carry our ideas. Second, sentence length adds to—or takes away from—movement. Short is strong. Long carries the reader along for the ride and doesn’t let her sit and mull. (Read the sentences above again.) And finally, where we place our punctuation—whether in full-stop periods or a series of catchy, clickety-clack commas—completely changes the writing’s pace and feel, too.

Practical Writing Hint: Read your work aloud. Listen to the sounds. Change words that don’t sound right. Change up sentence lengths, using both short and long sentences. If a word sounds awkward, change it. If it feels like something is missing, fill in the gaps. Rewrite.

3. Engage me.

   Engaging the reader means we must touch the reader’s mind and emotions. The mind loves to find answers, and writing with breadcrumb ideas—unfolding information little by little—keeps the mind happy. (Curiosity not only killed the cat, it kept the reader reading.) Emotion pleases, allures, rivets, or horrifies. Emotional engagement can incite terror or pleasure, feed rage or inspire contentment. You and I are drawn to emotional engagement.

   Similarly, the emotions in our words must also move us. Nonfiction moves us to act; a story moves us to feel (and often act, too). Well-written words shift us, drive us, and pull us forward.

Practical Writing Hint: Even in nonfiction, tell me a step-by-step story that I can relate to. Leave the reader with a poignant idea. And always give the reader with an action to do. In fiction, after a period of character action, give the hero a time to reflect—so that the reader can reflect and feel the emotion, too.

4. Show me something powerful.

   Even in academic settings, a writer’s goal is to unleash the power of words. Powerful writing takes the breath from our lips, makes our heart race, and creates desire. The power of writing lies in our ability to choose single words as well as smoothing and stacking words into phrases that elicit powerful feelings.

Practical Writing Hint: Use the right-click thesaurus or Thesaurus.com to find more powerful, specific words to elicit feelings. Match ideas to word pictures: create an analogy carrying deeper power than simply stating the original idea.

5. Make it clear.
   

   Clear writing gives complete understanding. The footsteps of a writer’s thoughts and intentions must be followed completely, or our reader looses the way.

   What is most critical to know? Write it. What is the point? Get there quicker. I tell university students and professional writers the same mantra: the delete key is my friend. Clarity reigns supreme.

   Practical Writing Hint: Make your point in the least number of words to carry the strong idea, forward movement, engagement, and power.

Yes, to write is to sit there on the chair.

But American novelist Philip Roth rightly said that to write is to “turn sentences around…and turn it around again.” When we write again, and again, and again, the art and skill of writing pours itself over our shoulders as an enchanting perfume, attracting and captivating readers.

Writing is about sculpting, re-working, and turning.
And it’s in the turning that we become better writers.

*Thup
Erin M. Brown (author Erin Brown Conroy/EB Conroy), is a professional writer/author/editor with a terminal degree in Creative Writing (MFA) and over 20 years as a professional writer. She’s the author of nine books; thousands of articles, marketing, and web pieces; multiple courses and curricula on writing, reading, leadership, and communication; and over 50 online courses created and used across the world. A former university professor of writing, research, leadership and management, and interpersonal communications, Erin writes, coaches, and speaks internationally.

Sometimes a concept is so basic,
so fundamental, so key,
that it escapes us.

One of those concepts is “truth.”

(Warning: Philosophical ideas ahead.)
(Note: The application is awesome.)

Not all that we hear is true.

• We underestimate our biases.
• We underestimate the fact that our history taints our present.
• We underestimate the power of how set beliefs influence our thinking.

The truth is,

• Each of us carries the blessing and baggage of perception (negative and positive).
• Each of us is (most of the time) unaware that we’re filtering, making decisions, and speaking to others a “truth” held tightly in our perception.
• Now we act. Wrongly. Because we’re responding to a false belief.

False beliefs >> lead to >>
Misperceptions >> lead to >>
Spoken ideas and physical actions that are not true.

Hang with me here. Because it’s important to note…

Spoken false beliefs >> lead to >>
Mistruths >> can (and most likely will) lead to >>
Hurting others, by omission or by action.

We need to be people of discernment.
Not suspicious. Just wise.
Because…

Facts/info/truth >> leads to >>
Clearer perceptions >> leads to >>
Closer-to-reality beliefs… words… and actions.

And that’s positive.
It leads to understanding.

To measure what we hear.
To weigh out.
To think clearly.
To discern.

To understand that the person speaking is filtering the information through tainted thoughts, experiences, miscalculations, off-base ideas, defensiveness, projection, misunderstanding, and even fear  — and that history isn’t always perceived in truth.

Here’s the positive:

• As a leader, when we keep in mind “baggage” and “bias,” we interact more wisely with those we lead, especially in crisis or challenge.
• As a business owner, when we keep in mind “miscalculation,” we gather more information and measure our direction before we take off with an unfortunate goose-chase program or product.
• As a communicator, when we keep in mind “misunderstanding” and “defensiveness,” we listen and respond differently.
• As a fiction writer, when we understand “history” and “fear,” we write rich characters with goals, motivations, and conflict making story believable, memorable, and powerful for the reader.
• As a nonfiction writer, when we understand “past negative experience,” we write spot-on, targeted information that moves people to action.

Let’s be individuals who understand bias, listen openly, and seek Truth.

Because Truth is oh-so healthy.
Truth builds.
Truth moves forward.
(Truth wins.)

*Thup

Erin M. Brown, MA/MFA (aka author Erin Brown Conroy/EB Conroy), is a professional writer/author/editor with a terminal degree in writing and over 20 years of experience, including as the author of eight books; thousands of articles and professional materials; marketing and web writing; multiple curricula on writing, reading, leadership, and communication; and over 50 online courses created and used across the world. A former professor of writing, research, leadership and management, and interpersonal communications at two different universities, Erin writes, coaches, and speaks internationally.

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If your inbox and Internet pages are like mine,
they’re flooded with messages from self-proclaimed experts.

A self-proclaimed expert (SPE) is…

• a speaker on a topic for which he or she has little or no education or experience
• a self-published author of a book for which he or she has little or no education or experience
• a coach with little or no education or experience on the topic
• a fill-in-the-blank/you-name-it person — again, with little or no education or experience on the topic

In other words, you can call yourself anything.
And people will believe you.

Granted, there are “degrees of knowledge.” Someone who has been there done that to any degree before you does have something to share… perhaps in a conversation, over coffee. But to stand and speak before a crowd, charge money, and publicize “professional services”…

Um. No. And ugh. And sigh.

(Most early-on-ers, myself included, thought we knew what we knew, but we didn’t really know… you know? It’s the downfall of many — if not all — SPEs.)

I know true professionals and experts, don’t you? True experts worked hard to get where they stand. They didn’t (intentionally or mistakenly) buff up reality and create a belief system proclaiming expertise. They did the work to get where they are.

They’ve put in the down-and-dirty hours of brain-building, learning wisdom from those who’ve successfully gone before and practiced that knowledge within guided education, eventually earning certificates and degrees to show their commitment to their skills and craft. (It’s true, you don’t have to have a degree — but education is condensed experience and, by its nature, takes a person towards wisdom and skill.)

True experts have spent hours and hours in the trenches of doing the work in multiple jobs, communicating with numerous people in all kinds of levels of challenge. They’ve encountered so many experiences on the job that they can spot the issues, fix the problems, and give hard-core, powerful answers that make a difference. And this work isn’t solo; it’s through professionally interacting with many others, being accountable for your work quality and personal, professional growth — to someone else (many others) besides one’s self.

These are the true experts.

These are the people I want to reach out to, engage with, and learn from. These people, I’ll spend money on. I’ll spend time with those who invested and already made the mistakes. I’ll look to their failures and successes as a pattern for my own learning, growing, and becoming.

This is the age of self-proclaim. You can self-publish a blog and a book, create social media accounts that look and feel professional, and hire a marketer. So much is said online, with people nodding heads and believing words that have no base in reality, little significance to help to those who need it, and off-kilter advice that takes dreamers and doers down meandering, even wrong, paths — away from healthy results and learned-it, earned-it satisfaction.

We’re truly being pushed and tossed by a flood of incompetence. And in that flood, the SPEs wave arms and reel in unsuspecting clients — when they should be taking their time to grow expertise, through education and experience: coming alongside the true experts to be mentored, sitting at their feet (as it were), soaking in their understandings. Putting in the hours learning. Earning the title, earning the trust. And becoming, so that at the right time, they can wear the badge, with honor and truth.

The good news is this: Like the single boy with his finger in the dam, it only takes one true expert to block the flood and build solid competence in our personal and professional lives.

Let’s go for the experts.

*Thup

Erin M. Brown, MA/MFA (aka author Erin Brown Conroy/EB Conroy), is a professional writer/author/editor with a terminal degree in writing and over 20 years of experience, including as the author of eight books; thousands of articles and professional materials; marketing and web writing; multiple curricula on writing, reading, leadership, and communication; and over 50 online courses created and used across the world. A former professor of writing, research, leadership and management, and interpersonal communications at two different universities, Erin writes, coaches, and speaks internationally.

As an author, I’m obsessed with narrative. And maybe, just maybe, you could benefit from being obsessed with narrative, too.

Not because of the thrills of story writing– but because understanding narrative and its influence on you (and me) will make life easier, happier, and all around better.

 Honestly.

 A narrative is simply a story. People love story, and story is infused within all of life, externally and internally.

We live and breathe narratives.

Check it out:

• Your day has a beginning, middle, and end. Like a story.
• Your meals have a beginning (getting ready), middle (enjoying or not enjoying the food), and end (cleanup). Meals exist in a storyline.
• Your work has places to go, things to do, people to meet. As in a storyline.
• Your personal perspective makes you the hero. Your friends are the supporting characters. Those milling on the street or sitting next to you in the coffee shop are extras.

Narratives are cool. Storylines are exciting. They make us think, feel, and (ultimately), consider our own lives.

We translate and make sense of our lives through storyline.

Watching the latest Marvel or DC blockbuster, we vicariously live the story, translating the hero’s feelings to ourselves, subconsciously asking, how would I respond?

Listening and nodding when a friend recounts her day, we translate the feelings through our histories, subconsciously asking, what does this mean to me?

Personal narratives—what we tell ourselves about our experience—help us logically unfold what’s happening around us, decipher the challenges, and construe meaning from circumstances.

But the truth is, the internal story gets us into trouble.
Let me say that again.

The internal stories we tell ourselves get us into trouble.

Here’s why:

You and I interpret the narrative wrongly, creating false stories. We don’t fully understand what’s going on, miss what someone means, and misconstrue the meaning of entire situations. For whatever reason, we fail to check for details, fail to check for understanding, and don’t have the perspective that will create positive meaning.

We jump to conclusions. Oy.
And the conclusions we tell ourselves can be quite off.

In fact—because we can only interpret the narrative from our “hero” point of view—our internal narrative, unless checked, is always skewed. Always. It’s skewed toward our biases. Skewed away from our prejudices. Twisted ever-so-slightly by our preconceived notions. Pushed back by our lack of knowledge or lack of experience with a topic or situation. Nudged away by our assumptions, bumped away by our history whispering its influence, and thrown away by our hurts.

We create false narratives: gap-filling parts of the story that are our own creations. They aren’t Truth. But we believe them as Truth. (As a human race, jumping to conclusions is our forte.)

And now the trouble begins. 

We act on the false narratives. What we’ve said so many times in our heads becomes our Plastic Truth.  Over time, these fake parts of the story—the pieces that we’ve made up—actually cement into the gaps between Truth.

They feel real. We treat them as real. We call them real. And we don’t check for any other reality (true reality, not our created reality) because we’ve closed that door—it’s a done deal. We’ve turned the page and moved on to a new part of the story.

But we don’t see it. To our story-seeking minds, it doesn’t matter that the story parts are made up. Not at all. Our story-seeking, narrative-loving selves can’t be bothered with Truth.

We believe the lies. And lies are destructive.

They just are.

False narratives create negative thinking patterns, interrupt positive momentum, and destroy relationships. Yes, it’s that bad.

False narratives become a crutch. We tell ourselves internal stories to avoid facing mistakes. We create stories about others to pass the blame for our errors and to avoid the responsibility of changing. It’s oh-so-much easier to create a story where someone else is to blame than to confront tough things of life.

But the destruction of false narratives doesn’t stop there.

False narratives grow. They simply don’t stay the same size. They expand, becoming the fish story of the one that got away, bigger and bigger, until Truth isn’t recognizable.

False narratives become habits. Filling in those gaps with story is, again, so much easier than engaging in conversation, seeking Truth, and dropping bias, prejudice, presumption, and preconceived notion. We slide toward what’s easy, and it’s a slippery slope.

Life doesn’t operate well when immersed in false narratives. Plans deteriorate. Projects fail. Relationships are lost, for the false stories we’ve crafted and rehearsed to ourselves and others. And for those reasons, Truth is our friend; false narratives are our worse enemy.

What’s the answer to fighting false narratives?

Truth seeking. Opening minds to possibilities. Conversations. Admitting that we’ve fallen into authoring a filled-in narrative of our own making. Dropping anger. Admitting you may be approaching the situation without all of the information. Believing another story.

It takes a big person to seek true narratives. Big thoughts. A big amount of energy. And an even bigger amount of humility, openness, and kindness.

To “get it done” and make an impact, to be healthy in our work and play, and to be creating relationships instead of destroying them, true narratives are a must-have.

Here’s to being big.

*Thup

Erin M. Brown, MA/MFA (aka author Erin Brown Conroy/EB Conroy), is a professional writer/author/editor with over 20 years of experience, including eight books; hundreds of articles and professional materials; marketing and web writing; multiple curricula on writing, reading, leadership, and communication; and over 50 online courses created and used across the world. A  former professor of writing, research, leadership and management, and interpersonal communication at two different universities, Erin writes and speaks internationally.

This is short. Fast. Easy to read.
And it’s important.
(Because if you want people to read what you wrote,
what’s here can help.)

Fact:
Whether it’s a web page, blog post, or article,
most people won’t read what you write.  

Seriously. Think about it.

Your long Facebook post.
Your blog page.
Your article.
Your web pages.

Web pages?
Yep. Most visitors read only 20% of your web page.

“What?! All that time, energy, and money that I put into my site…and you’re telling me people are snoozing at the keys?” They’re doing more than that. They’re not even starting to read your words.

Truth. 

Just like this guy, people are bored, overworked, and bombarded by messages.

They want something meaningful — and they want it fast.

NOTE: If a person does share your words, most will share without reading them. People skim, smile/gasp/react, and share. Trust me. It’s true.

Even for fancy-schmancy academic stuff.
Only half of academic papers are read by someone
other than the author him/herself.

So. Here we are. And the question screams:
“What do I do, to make someone read my stuff?”

Here are 4 simple ways to get people to read your page.

1. Get rid of visual noise.
   If pages had sound, most of our pages would be unbearably noisy.Like the beach picture here — with a strong focus and no distractions — make your words focus.

   * Bold, too-large, and all-cap letters yell at the reader.
   * Long paragraphs are hands waving in our faces to stop before starting.
   * Long lines, long phrases, long ideas are as background noise in a coffee shop:
   Soothing, perhaps, but not meaningful…and certainly not memorable.Think visual clarity.

   DO THIS:
   * Give yourself white space.
   * Make form clear and singular.
   * Write text narrow and simple.
   * Use bullet points, indents, and visual shape for clarity.

   

2. Write short. Punchy. Powerful.
   Write fewer words: less is more.
   Choose words carefully; take time creating text.Get to the point faster.

   Enough said.

   

3. Stick to one point. Just one.
   Think benefit-action.

   What is the benefit your reader came for?
   Make sure it’s on the page first.

   Answer the reader’s nagging question, Should I stay?
   with, Yes. Here’s a benefit. Let me tell you about it. And
   now here’s what to do with it.

   

4. Use competitive intelligence.Notice which pages you read and why you keep reading. Pattern your pages after successful existing pages.

   Big name companies, such as this one and this one, usually have concise, powerful pages. News sites like this one and this one show great headline writing. No need to reinvent the wheel. Pattern.

   * Note the lack of text on major company home pages.
   * Note the easy click-through text directions.
   * On secondary click-through pages, note the short, powerful text.

   Use the pros as guides.

   On this page — what you’re reading right now — what’s the point?
   Change the way you’re writing, and you’ll
   get more readers.

   It’s the way things are. Don’t fight it.
   More people will read your work, take action, and engage.

   * Thup
   

   Erin M. Brown, MA/MFA (aka author Erin Brown Conroy/EB Conroy), is a professional writer/author/editor with over 20 years of experience, including eight books; hundreds of articles and professional materials; marketing and web writing; multiple curricula on writing, reading, leadership, and communication; and over 50 online courses created and used across the world. A  former university professor of writing, research, leadership/management, and interpersonal communication, Erin writes and speaks internationally.

This warning needs to be plastered high and low, all over the Internet.

I admit it: I’m angry. So this post will be strong. If you don’t mind it, read on.

There’s no way to say this nicely, but there are people everywhere calling themselves qualified writing coaches — who simply aren’t. These days, anyone can call themselves anything. Aspiring writers, beware!

Just saying you’re a coach simply doesn’t make you qualified.

As a professional writer who has spent years and money perfecting the craft, the idea that someone is telling others what to do when they themselves truly don’t know but a surface knowledge — it creates more than an ew feeling — it leads to wha…? and oy! and argh! and grrr. 

Yes, I get upset over the arrogance and thievery. Leading others into falsity and lacking the moral integrity by doing so is just wrong. (And I hate it when unsuspecting people are “taken.”)

Please. Don’t be taken.

News flash: Writing a blog does not make you a book-writing (or article writing) coach.  Writing basics — punctuation, grammar, sentence and paragraph structure — can be likely lacking…big time. Focus, style, and so on are VERY different from professional, published writing. And the know-how to write books that are publishable (keywords, are publishable) is special and learned over time and experience with education and training.

Blog writers calling themselves book writing coaches aren’t qualified and are wrongfully taking your money.

And another news flash: Writing or publishing one book does not make you a book-writing coach. Far from it. Qualified professional editors have coached that so-called coach/writer’s often bad writing into good text, and the manuscript has gone through significant editing multiple times — making the meandering, unfocused text into something linear and believable. The “coach” with the first-time published book had help. TONS of it. They do not know what they do not know. And now they THINK they know. They don’t. Again, this “coach” is wrongfully taking your money and most likely giving “advice” that’s off — simply trying to copy-cat the real coaching and professional skills that he/she has received (but lacks the experience to wield correctly).

There are basic guidelines in EVERY field for EVERY kind of coaching and consulting. And writing is one of them.

So to help us all become grounded in reality (said with tongue in cheek) — and to be able to find a real, accomplished, capable, competent, equipped, knowledgeable, experienced, proficient, talented writing coach — here are eight critical questions and tips for choosing that QUALIFIED writing coach:

1. How many books or articles are published by the “coach” — books or articles that have been commissioned/hired out/they’ve been paid for the writing? (Note, again: We’re not talking about writing a personal blog.) Does this person have more than one…or two…seven or eight books published? Now it’s time to hire that coach.

2. Assuming the person has a number of published books, how are their sales? A couple hundred books sold does not make for a credible coach. And the sales should be stretched over time…as in years. Is he/she published with many years of sales? Hire that coach.

3. Is this person published by others or only self-published? Self-publishing is fine for those with a large professional platform — people who have been speaking or working in the professional realm and have a ready audience to buy the book (and has sold thousands of books at their speaking engagements). And those who have sold self-published books are approached by paying audiences for more. Note: If someone isn’t a seasoned speaker or educator with a ready audience, and they’re not selling their books at speaking engagements regularly, the self-publishing doesn’t count. Look for the coach who has had multiple books published by a reputable publishing company and has regular speaking engagements on how to write.

4.  How long has this person been writing professionally — actually being paid for their work in professional environments? True, people can write for years (and call themselves a writer), but to be paid to write, hired by others to write, is another matter. I’m not talking about being paid as a coach because you call yourself a coach and people may believe it and, unfortunately for the unsuspecting young writer, pay as an innocent, unknowing, trusting — but duped — “client.” Qualifications include being hired professionally as someone who knows and can wield the craft of writing. Has this coach been paid for his/her writing for years? Yep. Hire that coach.

5. Who has this person coached over the years (operative word, years), and has his/her coached clients’ results been noted publicly? Those with credible coaching experience have clients with paid-product results. Those under the tutelage of a credible coach have successes for all to see.

6. What is the person’s education — with the how-to’s of writing? Does he/she have any degrees or high-level training in the craft? Does he/she regularly travel and engage in professional how-to-write activities for writers (conferences, training). Is he/she a member of professional writing organizations? In writing, degrees, professional training, and being plugged into credible professionals counts. Does he/she have four years in English (or a related field such as education or literature), a master’s degree, or a terminal degree in writing? Hire that coach.

7. Does he/she professionally edit others’ work, and if so, how long has he/she done so? Editing is another skill set that takes years of training for excellence. If hired by reputable companies, institutions of higher learning, and high-level professionals for editing services — and they recommend the coach — then hire that coach.

8. Has this person designed or taught courses in the craft of writing (again, professionally, as in actually being paid for their teaching of writing)? Better yet, has a professional company or educational institution hired him/her to share the skills of writing with others? If reputable companies and educational institutions put their faith in — and money toward — that person, then hire that coach.

If you can’t answer more than one or two of these questions with multiple experiences as a paid professional writer, steer clear of the “coach.” Please. Check qualifications carefully. Don’t be taken. Save your money for those who really know what they’re doing — and have the experience, pay, and backing to prove it.

I care about you getting the BEST coaching — the TRUE coaching — that can actually help you become the writer you want to be.

Always my best,
Erin

*Thup
 (Yes, this is my real coffee cup today. I don’t allow my coffee cup to pose as something it’s not. )

P.S. And to those of you reading this who are calling yourself a coach and you’re not qualified (you know who you are). . .  Please. Embrace integrity. Stop stealing people’s money and (if giving away “free coaching” deals) leading people astray. If you want to be a true, qualified coach, then keep writing, build your skills, and get the qualifications listed here. But don’t pass yourself off as something you’re not. Bad form.

P.P.S. This is not an advertisement for my coaching — although, I have to admit, the issue of unqualified “coaches” lying to the public about their abilities and taking people’s money drives me to want to get REAL information out there. I don’t care which qualified coach you use — simply (please) do the homework and avoid those newbies posing as qualified coaches. That’ll help me sleep well at night. Thanks, friend.

You’ve heard it said, fail to plan, plan to fail.
A strategic plan gets us places.

Or does it?

• In Forbes Magazine, Paul Brown, one of the authors of Just Start, says business plans are a waste of time.
• Entrepreneur Magazine says, “The vast majority of plans are hardly worth the paper they’re printed on.“
• Gallop reminds us that “about 50% of new U.S. companies fail in their first five years.“
• And in Harvard Business Review, author and CEO Anthony Tjan writes,  “Great businesses don’t start with a plan.“

That can’t be, we say.
Our parents, teachers, and mentors taught us: without a plan, we’re ruined.

Before you (and I) get all depressed over the list of doomsday declarations on planning, let’s yell SPOILER ALERT and cut to the heart of the authors’ meaning:

It’s about action.

You (and I) can write business plans from here to kingdom come. In the end, you (and I) must act.

It’s a simple checklist:

1. Focus on a viable idea.
   Do you have an idea that fills a need? That solves a problem? That goes where no man or woman has gone before, making something uniquely familiar accessible and enjoyable? Good. Go with it.
2. Create a direction and first steps. 
   Plans change. Always. So let’s not spend all that time on details into infinity and beyond. In focused, quality time with focused, quality thoughts, frame the blueprint and pick up the hammer.
3. Act. Move. Do.
   Stop making maps and scribbling sentences. Ask key questions. Think clearly. Make that frame and go.
4. Tweak.
   In writing, in any creative endeavor, and in business — hands down, tweak is my favorite word… because tweak is code for regular assessment. It’s in the tweaking, the adjusting, that we keep the ship on course.

   To think, to plan, to do.
   Always tweaking.
   Always acting.
   Moving.
   Producing.

   May the chant of ACT! ACT! ACT! be a rally-cry to us all.

   *Thup
   
   Erin M. Brown, MA, MFA (aka author Erin Brown Conroy/EB Conroy), is the author of eight books; the owner of Celtic Cross Communications, a small media publishing group; a former university professor on writing, interpersonal communication, leadership and management, and strategic management; and a speaker on the ground and online. Contact Erin here.

Traditionally, the New Year is all about goal setting. We all know: Goals are standard, healthy, and good for us — both individually and as organizations. As entrepreneurs, creators, writers, and people of thought and action, we plan and set goals regularly. But sometimes life gets in the way, even at the start of the New Year, and we find ourselves not creating or revisiting solid goals.

Have you set goals recently?
No worries.
Today’s a good day to do it.

Even one goal is worth your time, this week.

As you set a date with yourself to create New Year’s goals, consider:  To set deep, meaningful, accomplishable goals, we need quiet. Quiet is where our minds speak the clearest. The place of being aware. Of listening. Of uncovering what’s holding us back. Because we all have things holding us back. And quiet can be hard to come by.

Right now, I can’t sit on a beach like the person in the photo is doing. Michigan’s snow and ice takes me to a place like this:

The coffee shop. It’s not quiet. It’s not private. But it’ll do, for now, until I can get to the beach or the woods or wherever my soul can listen. You and I can blur out the coffee shop’s surroundings and focus for a short time. We make it work.

Within quiet, you and I feel, hear, and see things we don’t usually feel, hear, and see. Through quiet, we’re able to open and examine whatever’s blocking our ability to act on our hopes and passions. Quiet has the power to lay bare the ropes entangling our souls.

We all have ropes. History. Emotions. False beliefs. Each of these ropes causes confusion, not clarity.

To focus, create, and repeat,
we must have clarity.  

So as you get into your place of quiet for clarity’s sake, know that I and others who are reading these are doing the same, this week. Because getting to healthy places, with goals and dreams and desires — and actions — is what we do.

Raising my mug to you,
Happy New Year and may it be highly successful
for you and yours,
* Thup

Most likely, you’ve been told a lie:
“Writing is hard.”

Writing is not hard to do. But it’s special to learn.
Special in that it’s a skill, just like anything else.
And learning skills is hard work.

                     
Writing is the perfecting of multiple skills —
those little things to know and to practice
until you get really good at it
(once again, just like anything else).
_______________________________________

So if you want to write well, then you must
master the small things of writing.
_______________________________________

The problem is,
there are so many darned small things.
(So many pieces…)

• Choosing right words (“diction”)
• Putting words in an order with the best sense (“syntax”)
• Knowing (and using) the power of punctuation 
• Choosing the sentence length with the right power to
  carry  the idea
• Understanding and carving the form in line and paragraph
• Choosing and molding complete ideas into bells that ring
  with concise, clear, crisp melody
• Listening to the music of the words on the page, and then
  learning to tweak (edit) for the perfect symphony of sounds,
  rhythms, and ideas.

Yes, writing is music.  The clicks and pops, the lulls and smooth
waves of words washed together; the murky dirge or the poetic,
radiant light flitting across the page, forming the silvery line or
jagged intimation with power.

So.

I don’t believe writing is hard to learn. It’s just a lot to learn.
And it’s hard to perfect.
Yeah.

Getting the pieces is work. Hard work.
Especially if you want to write a book.

George Orwell once said, ““Writing a book is a horrible,
exhausting struggle, like a long bout of some painful
illness. One would never undertake such a thing if
one were not driven on by some demon whom one
can neither resist nor understand.”

And another favorite…

(More like this…)

Well, then.
You want to write?
You 100% can.
(And you can do it well.)
But.
You have to really want it.

Stoke the desire.
(set your mind and heart)

And find those places to learn.
Find the mentor. Take the class.
Read. And read some more.
Try out what you learn.
Grow the skills.
Work it.

Because the payoff is amazing.
It’ll feel so good, to master the pieces,
to hold that book, to leave the legacy,
to create, and to know that you finally
did it.

* Thup

Today:
Dark Roast with a touch of soy milk