If you have a digital download, program, workshop, course, coaching, or membership — or WANT to make money with your ideas — this is for you.

Today, I’m celebrating How to Price Your Digital Products to Sell: A Short, Clear Guide to Pricing Workshops, Downloads, and Expert-Led Offers — my 26th book (in paperback, Kindle, and audiobook — Available NOW).

If you know your work has value — but pricing feels uncertain — it doesn’t have to be.

How to Price Your Digital Products to Sell shows you how to craft a clean, strategic system for pricing workshops, downloads, courses, coaching, memberships, and bundles — without guessing, copying competitors, or chasing trends.

It isn’t theory. It’s positioning.

Because your pricing does more than set a number.
Pricing signals…

Authority
Depth
Structure
Confidence
Outcome

When pricing is unclear, buyers hesitate. When pricing is structured, buyers move.

With this book, you’ll learn how to…

— Price digital downloads to convert
— Structure workshops and courses with tier clarity
— Build coaching and membership pricing that retain
— Create bundles to increase revenue without increasing confusion
— Position every offer so buyers instantly understand its role

No fluff. It’s straightforward. Get a clean, repeatable system with numbers that feel intentional and align with buyer psychology, in natural tiers.

When pricing follows a structure that makes sense, buyers don’t guess. They decide.

Who this book is for (is this you?)…

* Course creators
* Coaches
* Membership builders
* Digital product sellers
* Creative entrepreneurs
* Experts turning knowledge into income

Where does this come from?

The answers come from three decades of experience building and guiding content-driven businesses as a marketing director, digital strategist, and global senior writer, interfacing with solopreneurs to leaders at Fortune 500 companies worldwide. Leading marketing and messaging strategy for international organizations and universities, I’ve designed scalable digital programs and helped creators turn expertise into sustainable income for over 25 years.

Understand how buyers decide, how pricing shapes perception, and how to create structured offers that sell.

(Isn’t it time to get more sales?)

See you on the other side —
(I’m so glad you’re here),
Erin

Erin M. Brown, MA, MFA, has spent more than three decades building, scaling, and guiding content-driven businesses. As a marketing director, digital strategist, senior writer, and educator, she has led messaging and program strategy for universities, national organizations, and global corporations while helping creators turn expertise into sustainable income.

Erin is the author of more than 25 books, hundreds of structured digital programs, and thousands of published articles, courses, and digital content pieces. She has been a curricula designer for multiple universities for courses in communication, writing, leadership and management, organizational development, and strategy, and worked as strategist for global brands’ positioning, messaging, and conversion. Erin is experienced at building scalable online learning ecosystems and has developed digital programs used by creators worldwide. Her work bridges creativity and commerce—where strong ideas meet clear structure.

As a consultant and strategist, has Erin specialized in offering design, positioning, and pricing systems that help experts build aligned ecosystems rather than isolated products. She understands how buyers evaluate value, how structure reduces decision fatigue, and how pricing shapes perception long before a purchase is made.

In How to Price Your Digital Products to Sell, Erin brings together decades of experience in writing, marketing, education, and digital strategy to provide creators with practical systems—not trends—for building offers that sell, scale, and last. 

Follow Erin on Instagram: @erinmbrownwriter

Follow Erin on LinkedIn at https://www.linkedin.com/in/erin-m-brown-ma-mfa-baa3b09 

Follow https://erinmbrown.blog for more on writing, marketing, and creating content to sell.