There’s a great line in the classic movie, You’ve Got Mail. Tom Hanks, whose company destroyed Meg Ryan’s business, says to her, “It wasn’t personal.” Meg Ryan’s retort is great. The bottom line: It was personal to her.

Great lines like that make an impact on the reader/viewer.

Everything isn’t business. We’re people with feelings and heart.

So. Make your art full of feeling and heart. When you can, without being on-the-nose (obvious), throw in lines that make an impact, that make the reader/viewer think about Truth that makes us better human beings.

Oh. And, by the way. It’s good idea to listen to Meg.
(It’s all personal.)