It’s time to talk about why nobody cares about what we write.
(Don’t get all offended. I said we.)
Really. It’s true. Most of the time,
people don’t read what you and I write.
They might skim the page. But they rarely
read the text from start to finish.
You skim, too, right?
(Thanks for being honest.)
Truth is, you and I go about writing all wrong.
We use too many words.
We think that more means better,
and that’s simply not so.
We’ve been fed a lie. We’re told to write a lot. To explain ourselves. To give example after example. To tell a story that makes our followers have warm fuzzies, so that they inhale our content like someone sitting back on the couch after an afternoon of hard work with drink in hand, focusing on our words with passionate commitment and a sweet depth of duty that leads to betrothing followership.
The Internet has drastically changed
the way we read. And in response, we need to
change the way we write, to connect with reality.
I’m not saying that longer articles don’t have a place.
Not at all.
What I’m saying is that as an entrepreneur and leader who owns your own business, if you want to be heard more often — then write short. With power.
Intentionally use the five habits of strong, relevant, response-driven writers:
- Be Concise.
No one has time for oodles of words. Eyes glaze over and fingers click away to the other guy’s site. In all that you write, get to the point.
- Assert bold ideas.
The first line, the first paragraph, and every number in the list holds BAM ideas. They’re compact assertions. Clear. And direct. Stop taking around the bush. Compress ideas into power phrases.
- Be honest.
Nobody wants to read sales BS. We want honest words with credible, non-puffed-up meanings. Use everyday language that doesn’t inflate.
- Keep ideas singular.
Give immediate take-away. Lists are great. Bullets are better. But writing the la-la-blah-blah-take-my-time text and filling five suitcases full of information makes nobody care. Write about one idea. Only one. And make it powerful.
- Make short visual pieces on the page.
When readers see more than three lines (or, God forbid, whole paragraphs), brains freeze over. It’s shameful, but the truth. Look at this list. It has space, bolded words, and visual form. It’s visually organized. Do the same.
You have incredibly valuable ideas.
And people need what you have.
Isn’t it time to connect those people with your ideas?
Change your writing style.
Your ideas are worth it.